Internet Marketing Versus Postcards For Lead Generation

By: Duncan Wierman

Article Source: http://www.articlesbase.com/ - Internet Marketing Versus Postcards For Lead Generation

Copyright (c) 2009 Duncan Wierman

Back in the day, companies could gain a monumental increase in business by using post cards for lead generation. It allowed them to reach inside the homes of millions of consumers long before cell phones and the Internet was introduced to the world. While it worked wonders during those days, you won't find too many people doing it anymore. Instead everyone is turning to the Internet, and for good reason.

The Cost

Among all their differences, the biggest benefit to Internet marketing is the cost. Even if you paid sixty bucks to buy 250 postcards for your company, you're only reaching 250 homes. If you did everything on the Internet then you could spend a third of that cost and purchase a website, then send people to it everyday. Granted, some people go out of their way to spend more money, but it's really not necessary if you have the right tools.

Then of course you have to think about the way the world has changed in the last 50 years. When you received something in the mail with a "special" deal, everyone got excited. Nowadays, you find so many of those things from the bigger companies that most people toss them in the garbage. If you use Internet marketing, people will be able to come to you through various channels for free.

Understanding Internet Tools

The first thing everyone needs to know about Internet marketing is once it's out there, it stays out there until you delete it. If you build a website, no one can take that away from you except you. If you want to send out content on your product to article directories all over the Internet, you can create links that send potential prospects back to your website.

Oddly enough, 3 years from now someone could come across it and end up at the front page of your website. How many people do you know who will save that post card you mailed them? Yep, not long and in order to reach them again you'll have to send out more. The point is, when you use Internet marketing it lasts much longer then if you go with the other choice.

Getting More Personal

The hottest Internet marketing today is using videos. This allows your potential prospects the opportunity to see you first hand like you were visiting their home. Since it's very difficult to build trust on the Internet, you can open all kinds of possibilities when you post a video. By now you've probably seen a bunch of them on Youtube with links to sites. Can you do that by using postcards with lead generation?

You Decide

When it comes down to it, we could give you several reasons why postcard marketing is out dated. The only places that still use it today are large companies that offer products which are more suited for selling out of stores. You won't find too many people purchasing brand new furniture on the Internet, like you would with a big sale postcard in the mailbox. Other then that, everything else points to Internet marketing.

About the Author

Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to use creative online marketing methods to do more deals online. For more details on how this type of automated internet marketing system works for real estate investors his free report can be found at http://www.duncanwierman.com . Duncan is also offering readers a complimentary copy of his software at http://www.onlineleadfinder.com

(ArticlesBase SC #893212)

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